About us
Two people, over twenty years of events, one obsession.
The bar deserves the same design as everything else.
We're Federico and Samuele. We've spent more than twenty years behind and around the bars of events, long enough to keep seeing the same film: an event cared for in every detail, and then a bar left to chance. Guests queuing at the reception, an after-dinner that starts flat, a service that was adequate on a day that was anything but.
Just Drink was born there. From the idea that the bar is where guests meet, mix, and where the energy of the night takes shape. We don't call ourselves cocktail suppliers: we define ourselves by how we work, planning everything that will happen in advance, so that when your day comes there's nothing left to improvise.
A method, not a price list.
A method
Every event starts from scratch, on your space and your timing.
Quality at the centre
Selected produce and brands, always. No shortcuts in the glass.
Presence
Certified bartenders, fast and elegant: the first visual contact with your bar.
Roots and reach
In Tuscany, with couples and planners from all over Italy and abroad.
How we got here
We met working the same events, from opposite sides of the counter. Federico came from mixology and from training people behind the bar, Samuele from organising and running floor service. For years we saw the same problem from two different angles, until it became obvious it had to be solved together: the bar at a wedding does not fail because of the cocktails, it fails because of the organisation around them.
We founded Just Drink in San Miniato, halfway between Florence and the coast. It is a convenient base for the Tuscan venues we work in most often, but the real reason we stayed is another one: we know this area, its rhythms and the people who work here.
How we work, concretely
We take one event per day. It is the choice that costs us most and the one we care about most: it means turning down work on high-season Saturdays, but also that nobody on the team is thinking about the next setup while serving your guests.
We design the bar before the day, not during it. We study where to place the counter based on how your guests will move, work out how many bartenders are needed so there is no queue at the aperitivo, and build the drink list with you instead of handing you a standard menu. By the time the day arrives, the thinking has already been done.
The bar counters are ours, handcrafted in wood and modular: we adapt them to the space and the style of the venue, rather than asking the venue to adapt to us. The team is trained and its dress code is coordinated with the theme of the day, because whoever hands over the glass is the first thing a guest sees of the bar.
Who we work with
Most of our work is weddings, often for couples travelling from abroad who choose Tuscany to get married. We also work with wedding planners, with companies for corporate events and with private clients for milestone parties. What these clients have in common is not the budget: it is the belief that the bar is not an accessory to tick off at the bottom of a list, but a part of the evening that deserves the same care as everything else.